Telling a Business Story

Telling a Business Story

• discover the subject areas that will be covered in this course
• recognize the benefits of transmitting information via storytelling
• identify the elements of an effective business storytelling effort
• recognize actions that create a connection with your audience, increasing the impact of your story
• recognize key strategies for the initial stages of planning a story
• identify strategies for outlining the beginning, middle, and end of a story
• identify strategies for effectively drafting and presenting a business story
• recognize basic story structures availble for business storytelling
• Knowledge Check: Telling Business Stories

As humans, we've been using narratives to share our knowledge and experiences with others since the beginning. But effective storytelling, specifically within a business context, requires thoughtful preparation and effective delivery. With practice, using storytelling can improve the way you communicate with key players inside – and outside – your organization.
In this course, you'll learn how to plan and deliver effective stories that engage your target audience and help you accomplish your objectives.